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How to Post an Apartment for Rent on Facebook

How to Post an Apartment for Rent on Facebook

Facebook is one of the most effective ways to find a tenant for an apartment or house in Poland: the many Facebook groups about renting prove it (see the Warsaw Facebook groups). This guide shows the three ways to post an apartment for rent on Facebook, which one gives you the least work for the most reach, and what to put in the post so that tenants actually reply.

Three ways to post a rental listing on Facebook

There are three ways to get an apartment or house for rent onto Facebook:

  1. Share a listing from a rental site: add the listing on a site such as mapawynajmu.pl and share the link on Facebook.
  2. Post on Facebook Marketplace: create a listing in the "Home for Sale or Rent" category.
  3. Write an ordinary post: on your own profile or in a Facebook group for renting in your city.

You can combine them. The first option is the least work for the most reach, because the same listing then works in two places at once.

Share your listing from a rental site

The method that kills two birds with one stone: add the listing on a rental listings site, then share the link on Facebook.

Add a free rental listing on mapawynajmu.pl and share it with the Facebook button: every listing gets an automatic social image with the first photo, place, area and price, so the shared post looks complete without any extra work. Your listing is also shown on the map and in the list in Polish and English automatically, so Polish tenants and expats both read it in their own language.

Two advantages of this method:

  • the listing is live in two places at the same time, on the site and on Facebook, which raises the chance of renting the property;
  • the site's form structures the listing for you: price, floor area, rooms, address on the map and photos are all in the right place, instead of buried in a wall of text.

Once the listing is published, you can share it on Facebook in two ways:

  • click the Facebook icon on the listing page and follow the steps shown; or
  • copy the listing's URL and paste it into the "What's on your mind?" field on your profile, or into a new post in one of the Facebook groups.

Post on Facebook Marketplace

Facebook Marketplace is Facebook's public classifieds section, and it has a category for property, including apartments and houses for rent.

To post an apartment for rent on Facebook Marketplace:

  1. Click the "Marketplace" icon on the Facebook home page or go straight to Facebook Marketplace.
  2. Click "Create new listing".
  3. Choose "Home for Sale or Rent" and fill in the form.

Marketplace shows your listing to people browsing in your area, but the listing stays inside Facebook, so it works best as an addition to a listing on a rental site.

Write an ordinary post or a group post

If you prefer not to use a rental site or Marketplace, you can post the offer as an ordinary Facebook post:

  • on your profile, by clicking "What's on your mind?", which reaches your friends and anyone they share it with; or
  • in one of the Facebook groups for renting property in your city, where people are actively looking. The groups for Warsaw are listed in the article Facebook groups for renting out property in Warsaw.

Before posting in a group, read its rules: some groups allow only one post per listing or ask for a specific format. A post that breaks the rules is usually removed, so a few seconds of reading saves you the work of writing it again.

What to put in the post

A Facebook post has no form, so you have to supply the structure yourself. Tenants scroll quickly and skip posts that make them ask basic questions. Put these in every post, in this order:

  • Link to the listing: if you have one on a rental site, paste it first, so Facebook shows the photo preview with place, area and price.
  • Photos: several good photos of the main rooms, kitchen and bathroom, taken in daylight.
  • Rent and bills: the monthly rent, what is included, and what is paid on top (administrative fee, utilities), plus the deposit.
  • Floor area and rooms: square metres and the number of rooms, and whether the bedroom is separate from the living room.
  • District and street: the district, the nearest metro, tram or train stop, and the street if you are comfortable giving it.
  • Available from: the move-in date and the minimum rental period.
  • How to contact you: Messenger, phone or e-mail, and whether you can show the place at weekends.

For a complete walkthrough with examples, see how to write an apartment rental listing.

Have an apartment or house to rent in Poland?

Have an apartment, room or house to rent in Poland? Listing it on mapawynajmu.pl is free, and your listing is shown on the map and in the list in Polish and English automatically. Add a free rental listing

Looking for a place? Browse apartments for rent on the map.